This is the third post in the series to show authors how Facebook Ads Marketing can help sell more books as well as build a viable author platform.
The first posts: Introduce Authors to How Powerful Facebook Marketing Can Be to Market and Promote Books and the second post answers the question of If Facebook Ads Work For Book Marketing and Examples of An Author Who Once Used Facebook Ads to Sell His Book and The Lessons He Learn From That.
In this third post, I will be dealing with how authors can use Facebook Ads and it’s extensions to sell books and grow a sizable author platform.
First, let’s look into some basic fact about using Facebook Ads for book marketing.
1. Facebook Ads aren’t meant for selling low prized books like the common $0.99 and $2.99 books on Amazon. If you are still thinking about using Facebook ads to help you sell more books, you can do so NOT by directly selling using Facebook Ads, but using it to build your mailing list by offering something in exchange for your target book audience’s email and name and draw them into your sales funnel where you can finally sell them your books through relationship based email marketing.
2. Dealing with Facebook Ads for beginners who don’t know how Facebook Ads work can be really tricky, and as simple as Facebook Ads seems to be to many, it takes much knowledge of how it works and the many other factors that determine a successful ad campaign. You need to know what you are doing before diving into sending your advertising budget on Facebook Ads. If you need help in running your book marketing Facebook Ads Campaign, we offer a Facebook Ads Marketing Consultation For Authors
3. Facebook ads really aren’t meant for direct selling but still, there are smarter ways to still sell using this powerful advertising channel and this also should be figured into your Facebook Marketing Plan.
4. It never costs a fortune to use Facebook Ads to market and promote your books as well as building your author platform.
With these four basic facts about Facebook Ads marketing for authors, we can now look into ways authors can use Facebook Ads.
Facebook Ads, if properly channeled, can be a very good marketing tool in the hand of every author, and this is because it offers lots of interesting options that can help you as an author to not only sell more books but also reach more readers and grow your author platform, which also helps sell more books in the long run.
1. Selling Your Books:
You’ve completed your eBook, and it’s ready to be sold. Now, it’s time for you to focus on promoting your work in order to increase sales. There are many ways that you can market your book, but one way that you may not have thought of is through Facebook, and specifically, Facebook ads.
The first thing you must have is a business page on Facebook dedicated to your eBook. This page should provide pertinent information about your book, including what it’s about, what the reader will learn from it, and why your reader would want to purchase it. Also, be sure to link to your webpage or a website that sells your eBook—the point of this is to drive sales, after all!
After you have your eBook’s Facebook page up and running, your goal is to get as many fans as you possibly can. More fans leads to more sales. One big way you can get more fans is by utilizing Facebook ads.
By investing a couple hundred dollars in a Facebook ads, you are able to appeal to the masses, and specifically, those people that may be interested in your eBook.
– Send Ad Clickers to a Great Landing Page
Don’t just send people to your Facebook page’s wall! This may be your initial instinct, but it’s a huge mistake. When people click on your Facebook advertisement, send them to a customized webpage that encourages them to click your Facebook’s page “like” button. One huge way to encourage visitors to become fans is to offer an incentive. Give fans a sneak peek into the first chapter or two of your eBook, or give them access to an older eBook that your company offers. People will be more likely to become a fan of your Facebook page if you give them something in return. It shouldn’t take long for you to develop a customized page, and having this landing page will surely encourage more visitors to become a fan of your eBook’s Facebook page.
– Make Your Ads Specific
Something general like ‘Check out My eBook!’ isn’t going to get a good response. It’s generic, and we’ve all seen plenty of ads like this before. When creating the text for your ad, make sure that you keep it as specific as possible and clearly targeted to a particular demographic. Is your eBook about getting out of debt? Something specific such as ‘Our eBook shows you how to tackle your debt and make it manageable’ will speak to the appropriate group of people that you’re targeting—and this specific group of people will be more likely to become fans of your Facebook page, and ultimately, buy your eBook.
– Ask a Question
Asking questions in your Facebook ads is one way to get people involved. People are more likely to pay attention if you draw them into your ad with a specific question that they can relate to. For example, if we were trying to sell the same eBook as in the previous example, an ad stating ‘In over Your Head in Credit Card Debt? 25 Ways to Get out of Debt will show you how to take your debt head-on!’ will encourage people to interact and become fans of your eBook Facebook page.
These are just three tips to ensure that your ad gains you as many fans—and sales—as possible. The next time you’re ready to promote your eBook, don’t overlook Facebook ads.
2. Building Your Author Platform
With Facebook Ads, there has never been a more wonderful, faster, and cheaper way to grow a viable author platform.
Think in terms of growing your email list, getting traffic to your author blog and being seen by your target book readers, then you’ve got a friend in Facebook Ads.
Growing Your Email List:
Growing your email list is one of the smartest things you can do for your writing career as an author and writer: Email is the most direct and effective way to communicate with your fans. And because YOU own your list, you don’t depend on the quirks, updates, and changes in popularity of any one particular social network.
Experts agree that Facebook, YouTube, Twitter, etc. are great SOURCES of traffic to your website and email list.
With Facebook Ads in particular, you can easily target and reach a large number of potential book loving fans. And you don’t need to spend a ton of money: You can set a daily budget as low as $5 (and run your ads for a limited time) for this to work.
All you just need to do is to decide on who your target audience was, grab their attention with an irresistible offer – a free chapter of your book, a free copy of one your books, a collection of your past writings, or any freebie that will attract loads of eyeballs to your mailing list.
Then, you need a great but simple landing page to collect your target book fans email and name so you could send them your free offer and run a well-targeted Facebook Ads Campaign to get eyeballs and your book reading audience into your email list, and watch your email list grow in numbers.
Also, this won’t stop here; you need to take advantage of Facebook’s free organic reach with a well-designed and optimized Author Facebook Page, you will also need to post regular information about your books, your thoughts, and any other useful content that your audience will find helpful and interesting without being too promotional to curb being seen by them as a promotional junkie, which might leads to people un-liking your page.
This type of useful and interactive engagement with your Facebook fans will also help a lot in conjunction with your email list to get your words out to your target audience as well as been seen and noticed by them. And if you don’t already have a large following on your Facebook Page, you can also use Facebook Ads to get more followers and likes for your Facebook Page. The opportunity with Facebook Ads for authors is just limiting to only what an author’s imagination and creativity can come up with.
Getting Traffic to Your Author Blog:
Most authors crave for free traffic method to drive traffic to their author blog. And with this, I mean the usual social media marketing, article writing, guest posting, free press publicity, and so on. The problem with these free traffic methods is that they take a great heck of time to get any significant results, but with Facebook Ads, today, authors can drive a load of targeted traffic to their author blogs/websites.
This is just a matter of running the right Facebook Ads Campaign to help drive traffic to your author blog, website, or your individual blog/website posts. Also the smartest thing to do here is to have a Call to Action that will help convert those traffic into your mailing list. A simple Call to Action sentence or opt in at the end of your post and at strategic places on your blog/website will do the trick.
This ends the three part series post that deals with how authors can sell more book and grow their author platform with the power of Facebook Ads.
The possibilities are just endless in regards to how authors can harness the power of Facebook Ads to help fast track their writing success.
These three posts have dealt with the ins and outs of Facebook Ads Marketing for Authors, and these can also pass as a resource guide on ways authors can use Facebook Marketing to market and promote books as well as grow a viable author platform.
To end this series of posts, I need to say clearly that as simple as Facebook Ads for Book marketing for authors might look like, authors should be familiar and knowledgeable in using this simple looking but somehow tricky book marketing tool. The truth is that Facebook Marketing, especially Facebook Ads, isn’t for everyone and all authors because it takes a great deal of knowledge of who your audience is, what your book marketing goals are, your budget (the more your budget, the better and faster the results will be), the ins and outs of Facebook Ads and many other external factors to make all these work as it should.
Now It’s Your Turn
Have you tried Facebook Ads in the past for selling your books, and what’s your experience like?
Join me in the conversation in the comment box below to share with us your Facebook Ads experience you’ve had in the past.